Welcome to our store!

We are delighted to have your review our attire options and appreciate your support in protecting Sea Michigan! A portion of all sales goes toward protecting historical and/or environments along the shoreline.

Interested in shopping in person? Visit our growing list of retail locations!

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collage of shirts and hats over beach background

Environmentally Conscious Apparel and More

We are delighted to share our Sea Michigan™ branded apparel and accessories with you! We are a Michigan firm that strives to produce as much of our products as possible here in Michigan.

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Why

Our Purpose

A portion of all sales will be donated to environmental and historic protection.  We also plan on participating in a variety of ecological learning opportunities, beach clean-up events, etc. and will let you know about those.  Help protect our beloved Sea Michigan.

See Our Events

Apparel and Accessories

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grand valley state university alumni owned business

Welcome Fellow GVSU Alumni!

Our owner, Mike Ricco, is a proud GVSU alumni and also past faculty member! As an alumni-owned business, Sea Michigan participates in the Grand Valley State University Alumni Association. If you are an alumni, please refer to the alumni association’s website for a special offer to other alumni. See you on the beach!

Help us get the word out!

Please share our website of seamichigan.com with your friends and family.
Check out our Events tab for coming dates/times that you too can participate in.